Client: Squaregles
Creative Direction, Design, Animation: Uncle George
Live Action Production: Chu Creative
Squaregles is a hot new toy company rooted in Chicago, IL. When it came to their first official commercial we were excited to conjure up something fresh but with a strong nod to the nostalgia of our youths. We landed on a short narrative introducing the Squaregles characters and their newfound dilemma so that the kids, the real heroes, can build up a solution to save the day!
Build and animated entirely in Cinema 4D, this project really encapsulates a true character animation workflow from design, modeling and rigging through animation, editing and delivery.
