Agency: Soulsight
Direction: Soulsight & Uncle George
Design, Lighting, Texturing: Uncle George
Freeosk, one of Soulsight's new and upcoming projects, was in need of an explainer as well as some new 3D iconography. We started by tackling the look and feel of the machine itself. While holding true to it's utilitarian design, we squishified it into the approachable device that it is. Keeping in tune with those characteristics, this squishy silicone aesthetic dominates in the final animation complimenting the welcoming nature of Freeosk!
